You shouldn’t forget about offline advertising. Online people are desensitized to most advertising. There are banners and pop-ups all over the place, but people are not used to seeing offline advertising for internet marketing, so use this to your advantage. Some of the best ways to advertise is in relevant magazines and newspapers. Just as with online advertising, you want to drive people to a squeeze page to get the opt-in so that you can follow up with them later. Your classified ad in the magazine must look the same as your PPC ads. Focus on benefits and also give something away for free for visiting your squeeze page. Include a call to action with your URL, e-mail and a phone number if need be.
Your URL needs to be short, catchy and easy to remember for offline ads. People are not always close to their PCs so it needs to be something they will remember. Long URLs look cluttered in offline ads, so if you can’t use a short address, you should include a “reply to” e-mail address. You can link this to your auto responder to automatically follow up with leads.
In the case of long ads or features in magazines you should keep the style very “editorial”. In other words , don’t make it look like an ad. Research has shown that people are more inclined to read something in a magazine if it is in article format. Picture ads tend to be ignored.
If you advertised in a magazine , use that as a credibility booster on your squeeze page. You can put “as seen in ABC Magazine” and put a picture of the cover on your page as well. This instantly increases trust as people know the magazine publication.
Apart from advertising in your local newspaper, you can find nationwide publications to advertise in at nationwideadvertising.com Use different URLs in different magazines to test the responses in the different publications. Once you find a publication with a good response rate, you can advertise more in that specific one, and spend some more on advertising.
Offline advertising can be a very lucrative form of advertising in the internet marketing niche. Take some time and test the response you get in different publications. Just as with normal PPC advertising it is all about testing all the time. Test different elements until you have an ad that you can scale.
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