Wall display racks are a great way to highlight merchandise in retail stores and take up very little space that would otherwise be neglected. They are useful for drawing the customer's attention with little effort and make it really easy to group specific items. Plus, with the wide-ranging materials like plastic, metal, glass and wood, it isn't too difficult to create the desired ambiance.
Here are four benefits of using wall display racks:
1. Use all available space
A common mistake with fitting out a retail store is not taking advantage of the perimeter and using the available wall space. Using multiple racks in this area will make sure this space isn't left empty and also helps to create the most visually attractive displays.
2. Free up floor space
The ability to free up usable floor space is certain to appeal to the retail spaces that are quite limited. The cozy retail space can present a lot of challenges to get the organized layout without looking overly crowded or cluttered. By installing the wall display racks, it is possible to get a lot of items off the floor and out-of-the-way. This gives customers more space to walk around the store which is certain to look more organized and elegant.
3. Easier to notice
Any well displayed items will be a lot easier to notice when positioned at eye level. This is a simple technique that can quickly grab the attention of customers. Also, the convenient location of the racks makes it easier to browse through compared to those at lower levels. It is practical to place the touch-and-feel type items on the racks to increase the customer's interaction with items for sale.
Also, this type of display is vertical which makes it easier to group a collection of related products in the same area. For instance, a hot electrical item can be surrounded by related products like charging accessories, batteries and headphones.
4. Elegant looks
Wall display racks are available in many different shapes and sizes to give the sophisticated look to match its local surroundings. The high-end options include the slat grid or wire grid panels. The transparent rack is a practical choice in the small stores to give the impression the all-round space is larger. In addition to the more typical displays, there are also the digital walls and outriggers to give a more unique look. The preferred fixture should be based on its size, durability, versatility and price point.
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