Is our focus directed towards the future?
If you wish to glimpse the forefront of design innovation across nearly every sector, simply examine the recipients of the iF Product Design Awards annually. This esteemed accolade has been presented for 71 consecutive years, honoring outstanding achievements in product design within multiple fields. However, our focus today lies specifically on the victors of the iF Design Award within the realm of two-wheeled electric vehicles (EVs).
This year, Can-Am's Pulse And Origin got their inaugural iF Design Award, which becomes clear when you lay eyes on either bike in person. The previous year, I had the privilege of riding both models, and what impressed me beyond their performance was the way they made me feel, all thanks to their cutting-edge design.
In my Origin review “I mentioned, ‘Amid the throbbing of the liquid-cooled battery system, with this being potentially the most avant-garde production motorcycle available, and feeling as though you're perched on a platform because of its slender and lofty design, the Origin caters to the science-fiction enthusiast within many of us… It felt like I was experiencing the future or piloting a prototype that wouldn’t actually see production.’”
Fortunately, Can-Am decided to take a gamble and produce these motorcycles, which everyone knew would be controversial. However, if you’re undecided and have the opportunity to ride either the Pulse or the Origin, the attention you’ll attract will make you feel as charismatic as a celebrity.
We feel an immense sense of pride in being recognized by the iF Design Award," stated Denys Lapointe, Chief Design Officer at BRP. "I would like to recognize our dedicated team for their efforts in designing these motorcycles, which underscore BRP’s dedication to pushing boundaries through innovative product development."
"The Can-Am Pulse and Can-Am Origin represent a new era in electric motorcycle riding. Despite having different characteristics, both models share a key feature: they seamlessly combine timeless design aesthetics with cutting-edge technological advancements, offering riders extraordinary experiences."
Was your affection for Pulse and Origin something that developed over time, or did you love them immediately from the beginning?
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